“On my first day at school, I saw kids doing clay. I knew I just wanted to do that. I was 5.” It is probably no surprise that Taz Pollard won the 2014 New Designers One Year On award.

What strikes you when meeting Taz is the contrast between her urban work and the countryside surroundings of her South Molton-based studio in North Devon. But far from being an inconvenience, it is probably what makes her work so special. She gained experience working alongside traditional and renowned potters from the region. But moving away from the primary utilitarian purpose of ceramics and being willing to change people’s perception of the discipline, she brought her own contemporary style to it. Mixing material and using bright colours is her trademark. She plays with rubber and sharp neon tones, creates loud pieces, daring to take bold steps within ceramics.